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07Content Marketing

Kill the Content Factory

Your 10-person content team becomes 2 strategists + Assista.

Before
10 content staff
After
2 strategists
Savings
$400K-800K/year
The problem

Content teams are human assembly lines: research topics, write drafts, edit, create social posts, schedule, analyze performance, repeat. A 10-person team (writers, social media managers, SEO specialists) costs $600K-1M/year. Output is limited by human typing speed.

What Assista does

The solution

Generates blog posts, social media content, email campaigns from briefs (knowledge base loaded with brand voice, style guides, product docs)

Navigator researches competitor content, trending topics, keyword data

Schedules posts across platforms via API integrations or Navigator on social media dashboards

Creates email campaigns in HubSpot/Mailchimp with personalized copy

Generates weekly performance reports from Google Analytics/PostHog

A/B tests subject lines, CTAs, and formats automatically

Localizes content into multiple languages

Real-world proof

This is already happening

148 AI-written courses in under 1 year (previously took a decade per course). Eliminated contract writers.

Duolingo

Cut 12% of workforce (~180 people), replaced with OpenAI for content generation.

BuzzFeed

Teams must prove AI can't do the job before requesting headcount.

Shopify CEO
Apps used

Assista connects to your stack

GmailHubSpotSlackNotionGoogle SheetsPostHogNavigator
FAQ

Common questions

Automate your content marketing

10 content staff to 2 strategists. $400K-800K/year in savings. Start free today.